01
You Run a Contracting Business
Painting, roofing, renovations, landscaping, concrete, decks, fencing, flooring, windows, exterior work or another contracting service.
Get 15 QualifiedEstimate AppointmentsIn The Next 30 DaysOr You Don’t Pay.
For Ottawa contractors who can take on more work and want a simple way to get qualified homeowner estimate requests from Meta ads.
See If My Business Qualifies
Takes less than 60 seconds · No obligation
Meta ad spend is separate. Campaign eligibility and terms apply.
Who this is built for
You don’t need to be a huge contractor. You just need to be ready for more opportunity.
We’re not choosing clients based on whether you sell $2,000 jobs or $20,000 jobs. And you don’t need a massive sales team.
02
You Can Actually Take On More Work
If new estimate opportunities came in this week, you or someone on your team could call them, quote the work and handle additional projects.
03
You’re Willing to Invest in Acquisition
Paid advertising requires budget. Most campaigns begin around $50/day in Meta ad spend.
If those three things describe your company, keep reading.
Ottawa contractor campaigns
Ottawa contractor work, broken down clearly.
capitalestateexteriors.com
Capital Estate Exteriors
Hardscaping, pressure washing, and exterior renovation.
$0K
booked from $9.4K in ad spend
- Novax built
- Website, Meta Ads, ad creative + SEO
- Result
- $9,400 in Meta ad spend turned into $186,000 in booked interlock and exterior jobs — a 19.8× return, plus 268 inbound leads at $35 each and page-one rankings for their top service pages.
- Live site
- capitalestateexteriors.com
atipnr.ca
ATI Painting and Renovations
Painting and renovation contractor.
$0K
closed on $600 in ad spend
- Novax built
- Website remodel + Meta Ads
- Result
- First month live, still in the testing phase: $600 of ad spend produced 61 leads and $27,000 in closed painting and renovation work — a 45× return before the campaign was even scaled.
- Live site
- atipnr.ca
The problem
Your problem probably isn’t that nobody in Ottawa needs a contractor.
It’s getting in front of enough of the right homeowners consistently.
Every day, homeowners in Ottawa are planning renovations, repainting rooms, replacing roofs, building decks, upgrading landscaping, finishing basements and starting new projects.
The demand exists. But most contractors still depend on referrals, repeat customers, social posts, lead platforms and hoping the phone rings.
That isn’t a predictable acquisition system.
Novax builds one.
How it works
From Facebook scroll to your phone in minutes.
01
We Put Your Offer in Front of Local Homeowners
Novax creates and manages Meta campaigns around the services you want to promote and the geographic areas you actually serve.
02
They Answer a Few Questions First
Before submitting, the homeowner answers simple project questions so your team gets context before making the call.
03
They Submit Their Contact Information
Name, phone number, email and project details enter the lead system immediately.
04
The Homeowner Hears From Your Company Immediately
An automated SMS and email confirms their inquiry and lets them know your team will be reaching out.
05
Your Team Gets Alerted Immediately
You receive the homeowner’s details while the project is still fresh in their mind.
06
You Call and Book the Estimate
You speak to the homeowner, clarify the project and schedule the estimate.
We generate the opportunity. You handle the sale.
No mystery funnel. No waiting for us to manually send a spreadsheet.
What this looks like
One homeowner. Eight minutes. One new estimate opportunity.
That’s the system. Simple on purpose.
10:41 AM
Sarah sees your interior painting ad.
10:43 AM
She answers the qualification questions.
10:44 AM
Inquiry submitted. Automated SMS and email sent.
10:44 AM
Your phone receives the lead notification.
10:49 AM
You call Sarah.
10:57 AM
Estimate scheduled.
The Novax 15-in-30 offer
15 Qualified Estimate Appointments. 30 Days. Or You Don’t Pay.
If your business qualifies, Novax builds, launches and manages the acquisition system around one agreed target: 15 qualified estimate appointments within your first 30 days.
You Don’t Pay Us.
If we miss the target and you’ve fulfilled the agreed campaign requirements, the Novax service fee for that guarantee period is not owed.
Meta ad spend and third-party advertising costs are separate. Full campaign and guarantee requirements are reviewed before launch.
Why the guarantee
Why would we put our own paycheck at risk?
Because you shouldn’t be the only person taking a risk.
Plenty of agencies can charge a monthly fee whether their campaign generates anything useful or not. Impressions look good. Clicks look good. A low CPL screenshot looks good.
But none of those numbers matter if they never turn into conversations with homeowners.
We built this offer around a measurable business outcome instead.
If we’re asking you to invest in the campaign, we should have something at stake too.
No games with the numbers
We don’t count every random Facebook form toward the 15.
Before the campaign launches, we agree on what constitutes a legitimate opportunity for your business.
Homeowner
A legitimate homeowner or decision-maker.
Correct Service Area
Someone located within the area your company actually serves.
Relevant Service
They’re contacting you about a service included in the campaign.
Valid Contact Information
Legitimate phone number and/or email.
Project Inquiry
Not obvious spam or duplicate submissions.
Estimate Intent
They have expressed genuine interest in discussing the project and receiving an estimate.
The exact rules are agreed before the campaign begins — not changed halfway through the month.
Who does what
We handle everything up to the sales conversation.
Novax handles
- Meta campaign strategy
- Campaign setup
- Audience targeting
- Creative strategy
- Ad copy
- Lead forms
- Qualification questions
- Lead routing
- SMS and email automation
- Immediate lead notifications
- Campaign optimization
- Tracking and reporting
You handle
- Calling the homeowner
- Asking additional project questions
- Scheduling the estimate
- Showing up
- Providing the quote
- Closing the project
- Delivering the work
You don’t need to become a marketer.
You need to do what you already know how to do: talk to homeowners and sell your work.
The homeowner is most interested the moment they submit.
When someone fills out the form, they are thinking about their project right now. Not tomorrow. Not three days from now.
That’s why the system immediately texts the homeowner and immediately alerts your team.
Lead submittedNotificationCall
The faster your team responds, the better the opportunity.
Businesses receiving the performance guarantee must follow the agreed lead-response process.
Ottawa contractor trades
Built for the work Ottawa homeowners need.
We shape the campaign around your trade, service area and capacity.
Painting
Roofing & exteriors
Renovations
Concrete & interlock
Landscaping
Decks & fencing
Flooring & finishing
Other contractor trades
The key is simple: you can take on more work and respond quickly when a homeowner reaches out.
So who actually qualifies?
01
You operate a legitimate contracting business.
02
You have room for additional jobs.
03
You’re willing to invest in paid advertising.
04
You or someone on your team can call the leads.
That’s the starting point. We’ll review the deeper campaign details together on the call.
The ad budget
You do need enough fuel to generate the opportunities.
$50/day
Most campaigns begin around this level.
Approximately $1,500 over 30 days. Your Meta ad spend is separate from Novax and goes toward running the advertising campaign.
Why Novax
A simple setup for Ottawa contractors who need more estimate calls.
Ottawa
We Know The Market
We understand the homeowners and service areas we’re advertising into.
Creative
We Can Produce The Ads
Novax handles the message, creative, page and follow-up instead of splitting the work between separate vendors.
Follow-up
We Build The Lead Flow
The ad is only one piece. The questions, text messages, email and notifications matter too.
Outcome
We Care What Happens After The Lead
We want to know whether the opportunities turned into estimates and jobs — not just whether the ad got clicks.
Ottawa-built. Contractor-focused. Easy to understand.
Founder
Built for Ottawa businesses that want the next job conversation.
Novax was created to help businesses grow without having to stitch together separate people for advertising, creative, websites, follow-up and marketing systems.
But this offer stays deliberately simple.
Generate qualified homeowner opportunities. Get contractors on the phone with them quickly. Help create more estimate opportunities.
What happens next
Getting started shouldn’t take three weeks.
01
Apply
Give us a few basic details about your company.
02
Book Your Call
Choose a time that works for you immediately after submitting.
03
Review the Opportunity
We talk about your business, service area, capacity, current acquisition and what you want to promote.
04
Launch
If both sides believe the campaign makes sense, we build the ads, forms, automations and tracking and prepare the campaign.
FAQ
Questions contractors ask before applying.
Novax works across a range of contracting trades. The main considerations are whether your business can take on additional work, respond to new inquiries and invest appropriately into the campaign.
There is no specific minimum project value required just to apply. We’ll review your actual business and campaign economics together before launch.
No. Novax generates and qualifies the homeowner inquiry, sends immediate automated follow-up and alerts your team. Your team then contacts the homeowner and schedules the estimate.
The campaign is built around generating enough qualified homeowner opportunities to achieve the agreed appointment target. Contractors receiving the performance offer must follow the agreed response and tracking requirements.
If Novax does not achieve the agreed performance target within the guarantee period and your company has fulfilled the agreed campaign requirements, the applicable Novax service fee for that guarantee period is not owed. Meta ad spend and other third-party advertising costs are separate.
Yes. Your advertising budget funds the Meta campaign itself and is separate from Novax’s performance guarantee.
Most campaigns begin around $50 per day in Meta ad spend. The exact recommendation may vary depending on the service, geography and campaign.
Qualification criteria are agreed before launch and normally include things such as correct service area, relevant service, legitimate contact details and genuine project intent.
No. The performance target concerns qualified estimate appointments. Your pricing, quoting, sales ability and service determine what happens once you speak with the homeowner.
Not necessarily. The system can be built primarily around Meta ads, qualification forms, follow-up and lead notifications.
Novax can review the current setup and determine whether it makes more sense to improve the existing campaign or rebuild the acquisition system.
Yes. The homeowner opportunities generated for your company belong to your business.
Application
See if your business qualifies.
One quick question at a time. It takes less than 60 seconds.
Ottawa contractors
Your next 15 estimate appointments could start here.
If you can take on additional work, invest in advertising and call the opportunities we generate, let’s see whether the system makes sense for your company.
15 Qualified Estimate Appointments. 30 Days. Or You Don’t Pay.